Privacy Policy

Effective Date: September 11, 2026

The Ice House Hotel (The Old Ice House, LLC) (“The Ice House,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.theicehousehotel.com (the “Website”), subscribe to our communications, contact us, or otherwise interact with us online.

1. Information We Collect

We may collect the following categories of information:

Information You Provide

You may voluntarily provide information such as:

  • Your name

  • Your email address

  • Your telephone number

  • Information included in a message, inquiry, survey, or other communication

  • Your communication and marketing preferences

At this time, the Website is primarily informational and intended to provide updates about the development and anticipated opening of The Ice House Hotel. The Website does not currently process hotel reservations or payment information.

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect certain information about your device and use of the Website, including:

  • IP address

  • Browser and device type

  • Operating system

  • Referring website

  • Pages viewed

  • Links clicked

  • Approximate geographic location

  • Dates and times of visits

  • Other website usage and technical information

This information may be collected through cookies, pixels, log files, and similar technologies.

2. How We Use Information

We may use the information we collect to:

  • Provide and operate the Website

  • Send hotel development updates, announcements, offers, and other communications you request

  • Respond to questions and inquiries

  • Understand how visitors use the Website

  • Improve the Website, our communications, and the future guest experience

  • Maintain the security and integrity of the Website

  • Comply with legal obligations

  • Protect our rights, property, and interests

  • Support the development, opening, and operation of The Ice House Hotel and its related amenities

When reservations, spa appointments, event inquiries, gift cards, or other transactions become available, we may update this Privacy Policy to describe any additional information we collect and how it is used.

3. Email Communications

If you join our email list, we may send you news about The Ice House Hotel, including development progress, opening information, special announcements, and future offers.

You may unsubscribe at any time by using the “unsubscribe” link in an email. We may retain limited information necessary to honor your request and prevent additional marketing messages from being sent to you.

Our email communications may be managed through Kit or another email-service provider. That provider may process your email address, engagement activity, and related information on our behalf.

4. Cookies and Analytics

The Website may use cookies and similar technologies to function properly, remember preferences, understand website traffic, and measure the effectiveness of our communications.

We may use website hosting, analytics, email-marketing, and similar service providers, including Squarespace and Kit. These providers may place or access cookies or collect information about your interaction with the Website.

You can usually control cookies through your browser settings. Disabling cookies may affect the availability or operation of certain Website features.

At this time, we do not knowingly sell personal information for monetary consideration. If our data practices change, we will update this Privacy Policy and provide any choices required by applicable law.

5. How We Disclose Information

We may disclose personal information to:

  • Website hosting, email-marketing, analytics, information-technology, and other service providers that perform services on our behalf

  • Professional advisers, including attorneys, accountants, insurers, consultants, and financial institutions

  • Government agencies or other parties when required by law or reasonably necessary to protect legal rights or safety

  • A purchaser, investor, lender, successor, or other party involved in a potential or completed financing, merger, acquisition, sale, reorganization, or transfer involving our business or assets

  • Other parties with your direction or consent

We do not authorize our service providers to use personal information for purposes unrelated to the services they provide to us, except as permitted by law.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain appropriate business records.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information through the Website at your own risk.

8. Your Privacy Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to request that we:

  • Confirm whether we process your personal information

  • Provide access to certain personal information

  • Correct inaccurate personal information

  • Delete certain personal information

  • Provide a portable copy of certain information

  • Opt you out of certain forms of targeted advertising, sale, or profiling

These rights may be subject to exceptions and verification requirements.

To submit a privacy request, contact us using the information below. We may request information reasonably necessary to verify your identity. Authorized agents may submit requests where permitted by law, subject to appropriate verification.

You may also opt out of marketing emails at any time by selecting the unsubscribe link included in those messages.

9. Do Not Track and Preference Signals

Some browsers offer “Do Not Track” settings. Because there is not a universally accepted standard for responding to these signals, the Website may not respond to all Do Not Track settings.

Where required by applicable law and supported by our technology, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control.

10. Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

11. Third-Party Websites and Services

The Website may contain links to websites, social-media platforms, or services operated by other parties. We are not responsible for the privacy, security, or content practices of those parties. We encourage you to review their privacy policies before providing information.

12. Visitors Outside the United States

The Ice House Hotel is located in Tennessee, United States, and the Website is operated from the United States. If you access the Website from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we make changes, we will revise the effective date at the top of this page. Material changes may also be communicated through the Website or by other appropriate means.

14. Contact Us

For questions about this Privacy Policy or our privacy practices, please contact:

The Ice House Hotel
The Old Ice House, LLC
251 2nd Avenue South
Franklin, Tennessee 37064
Email: hello@theicehousehotel.com